Why should your business care about Apple Business Chat? This makes Apple Business Chat, which allows businesses to interact with customers over iMessage, very important. And as the world’s leading smartphone seller, Apple’s default messaging application is one of the most popular in the world. Put simply, messaging is one of the fastest-growing channels in which businesses are interacting with their customers to provide service, complete sales, and market their products. In addition to messaging businesses, customers can use Apple Business Chat to schedule appointments, complete purchases, and share information. As TechCrunch explains, Apple Business Chat is essentially Apple’s push to shift communications, payments, and customer services away from the likes of Facebook Messenger, Google, and Twitter to its own platform.Īpple Business Chat allows customers and businesses to communicate with each other using Apple’s iMessage. Integrating Zendesk with Apple Business ChatĪpple Business Chat was initially launched in 2018 and it has since been rebranded as Apple Messages for Business.Best practices for using Apple Messages for Business.How much does Apple Business Chat cost?.How to add Apple Business Chat to your website.

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How to determine Apple Business Chat staffing levels.

What are the features of Apple Business Messaging?.

Given that iMessage is the default iOS messaging app, it’s safe to say that a huge number of people are familiar with the interface.įortunately for brands, Apple decided to roll out Apple Business Chat to enable B2C businesses to interact with their customers on the familiar iMessage interface.īut what exactly is Apple Business Chat? And how does it work? Find the answers to these questions, plus a whole lot more, below.

Earlier this year, Apple saw the number of active iPhone users break one billion for the first time. And they want that same great service in the channels they’re most comfortable in. Customers increasingly expect great service across all channels.

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